Providing access to higher education opportunities that enable students to develop knowledge and skills necessary to achieve their professional goals, improve the productivity of their organizations and provide leadership and service to their communities are goals for consistency with for profit universities. According to the Integrated Postsecondary Education Data System (IPEDS) 2010 -2013, there is a student enrollment decline in private colleges and universities in North Carolina. This applied quantitative research study examines how cost and program design affects enrollment and graduation rates for North Carolina non-traditional students in private institutions. According to the data examined there is no correlation between cost and decline of student enrollment. However, there is correlation between cost and student graduation rates. According to the data, program design is a significant factor for student enrollment. Effectiveness of programs design will be assessed by the colleges’ curriculum academic leadership teams.